BASECAMP PURPOSEFUL identifies seasoned professional age 55+ who have transitioned from traditional full-time careers yet remain actively engaged in running small office or home-based businesses. These individuals are not slowing down – the are operating with intention- leveraging decades of expertise to generate income, maintain independence, and pursue passion-driven ventures while maintain financial stability.

Great for financial advisors & investment firms, credit card, banking, and fintech products, insurance (life, home, auto bundle), home improvement & big-ticket retail, lifestyle brands, estate planning, direct mail & marketing solutions, shipping, printing & signage, utilities & energy providers

Selects Available Age, new worth tiers, length of residence, political affiliation, homeownership status, mortgage presence, recent transactional purchases, lifestyle enhancements and household occupancy where available.