DOCTRINES FIELD & FAMILY identifies men age 35 and older, homeowners, who actively practice their faith and engage in outdoor sports and recreation, including fishing, hunting, and boating. This audience values tradition, stewardship, family, and time spend outdoors- making them highly responsive to brands aligned with faith, patriotism, conservation, and outdoor lifestyles.

DOCTRINES FIELD & FAMILY goes beyond basic interest data these men are strong household decision-makers, community-oriented, loyal, value-driven, faith-forward lifestyle and high engagement with outdoor sporting activities

Ideal for Outdoor apparel & footwear, hunting, fishing, & shooting sports brands, marine & boating accessories, outdoor travel & adventure experiences, faith-based publishers & ministries, automotive, insurance, subscription, devotional charities and fundraisers, conservative & value-driven causes truck, RV, and powersports makers.

Selects Available Household income & homeownership, Outdoor Interest Type: fishing, hunting, boating, skinning, hiking, Multi-Sports Lifestyle, Age-Band 35-49, 50-59, 60+, Purchase and Lifestyle Attributes, and Political Affiliation