KID-STAGEFamily Life-Stage & Purchase Intelligence

Reach today’s most responsive family households using rich demographic and behavioral data that identifies family structure, child age ranges, and recent family- focused purchasing activity.

KID-STAGEidentifies family households by the age of children in the home, layered with family and grandparent affinity indicators and recent family- related purchase behavior. This is an easily expandable and repositionable file- ideal for seasonal, back-to-school, holiday and enrichment campaigns.

Ideal for Children’s apparel & footwear, toys, games & activity brands, educational products & learning platforms, museums, attractions & family memberships, book publishers & subscriptions, and insurance & financial products for families

Key Data Elements Available Family Affinity Indicator, grandparent affinity, presence of children in household, children by age range, family engagement indicators- family reading/catalog buyer affinity, and recent family related purchase behavior- by total dollar amount spent, number of companies purchased from, and number of items purchased.

Contact Lisa Fidaleo today for detailed counts and additional markets!