The consumers on this file have responded to infomercials for a variety of well-known, popular merchandise products that they have seen advertised.

These consumers are impulsive, use their credit cards to buy products, and respond to up-sale and add-on offers when making their purchases.  

Products they have purchased and are interested in include health & fitness products, household products, electronic equipment, collectibles, apparel, jewelry and cosmetics, and self-improvement products.