These passionate shoppers have purchased general merchandise products that they have seen on television.

They have picked up the phone, or gone online, and placed an order for the product that they have recently seen promoted.

These consumers are impulsive shoppers that use their credit cards to make their purchases.

Categories of products they have purchased include; health, cookware, weight loss and fitness programs, cleaning supplies, general merchandise, pet supplies, auto accessories, jewelry, electronics, and collectibles

Female: 57%, Male: 43%

Average Age: 59 years old

Average Income: $55,000