Enthusiastic shoppers who have purchased general merchandise products they have seen showcased on TV.

They have picked up the phone or gone online to order the product that they have seen promoted.

Categories of products purchased include; health, weight loss, cookware, general merchandise, pet supplies, auto accessories, jewelry, electronics, and home goods.

These consumers are impulsive; use their credit cards to buy the product; and respond to up-sale offers when making their purchases.

Average Age: 56 years old

Average Income: $50,000

% Female/% Male: 64%/36%