Have your direct mail offer reach 100% DTP affluent paid subscribers to Our State North Carolina.  These subscribers are looking for places to visit, events to attend and products that fit their active lifestyle. These subscribers are affluent, outgoing readers who know how to live life to the fullest.

This publication was launched in 1933 as The State, Our State is the only publication dedicated to North Carolina living and ranks in the top ten selling regional/city magazines at Barnes & Noble. Each month the magazine highlights five towns, cities or areas of interest throughout the state.

This audience is also extremely loyal as shown by the 87% renewal rate.  That's more then twice the national average.

Whether a resident or just an admirer of North Carolina, Our State readers trust the magazine to deliver a taste of Tar Heel Living and culture to their homes.

52 Average Age

94% own a Home , 22% own a second home

$144,630 Average Income

$882,900 Average Household Net Worth

83% College Graduates, 26% have received a graduate degree

57% have made an online purchase in response to an advertisement in Our State

91% Travel overnight in North Carolina

Top Lifestyle Interests Among Readers:

- Fitness and exercise

- Gardening

- Museums/The Arts

- Antiques

- Sporting Events

- Boating

- Golfing

- Domestic Travel