Reach the true spending decision makers for the nation's elderly. A powerful audience of family caregivers catering to the needs of the fast growing senior population.

Family caregivers are typically adult children caring for elderly parents or other close relatives. They passionately care about their families and are today's eldercare decision makers for purchasing products and services for their aging loved ones.

When not caring for an aging family member, these caregivers spend alot of time at home. They also contribute to charities, while spending considerable sums on health care and many other services that help them provide and care for the elderly.

This is a unique list, and these names are an extremely valuable resource for marketers! Family caregivers have gone from influencing purchases to actually controlling the spending decisions of their loved ones.

This list is perfect for campaigns involving healthcare, fundraising, insurance, pharmaceuticals, over-the-counter medication and supplements sales, financial, senior, retail, catalog, opportunity, subscriptions, technology service, and more!!

Average age: 48
Average income: $50,000 - $75,000
Average sale: $42.95
Female: 64%
Male: 36%